Still only limited to the practical
field of PR, crisis communications will become increasingly more important for all
companies. This is because public relations is not just about doing and saying the right
thing at the right time while under pressure. It is also about increasing awareness and
preparation for the unthinkable. This book brings together different approaches to crises and crises management, basic information about the nature of a crisis, and preparations that can be taken in advance of a crisis. This book discusses and evaluates the varying challenges and efforts of different organizations to search for a formula for crisis management and also reviews and evaluates different organizations efforts to handle real-life crises situations. The differences in organizational responses and approaches to crises will be evaluated and explained by choosing case studies that are from multiple countries, specifically, two from the United States (U.S.) and two from Germany. |
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